How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 27.06.2025 00:00
Good marketing is doing this well.
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Price
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Perception
Does a person with schizophrenia hear voices?
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Place
Processes
"How does Claude AI ensure data privacy and security?
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
People
Product